Cardiff Parking Case Study

Cardiff Parking Service is a very popular vendor of parking services in the South Wales region. It encompases street parking, airport parking and one multi-storey service in the city centre.

Staff at the company had asked for an efficient way to deal with ticketing, security and money as the current procedures in place were beginning to show signs of age in the face of becoming a 21st century parking company.

Up until 2014, customers had to pay in cash and often had to display a permit in their vehicle to stay. Whilst this does work and created a pretty cost effective solution to the problem, it does mean handling cash frequently and a constant paper trail to keep track of customer bookings.

In the back office, Cardiff Parking Ltd employed an in house system to deal with bookings. This worked okay; however, it didn’t feature the ability to add electronic booking or payment. The system was also 20 years old and showing its age.

The Solution

The solution meant fixing three key issues:

1. Communication with all car park so that a truly electronic and “joined up” system of parking could be implemented. This was provided by our partners CableTel and BT Fibre.
2. A new booking system which allowed for electronic payments including Apple Pay and Paypal.
3. A new ANPR (Automatic Number Plate Recognition) system to maintain stock control at all times. This would also prove a huge security benefit too.

We opted for a system based on Oracle and developers created an in house system that could be maintained in a browser window. This helped the individual offices by not enforcing the use of new equipment, keeping costs down.


Over the past 12 month that the new system has been in place:

1. Payments are up 17%, aided by increased accuracy and reduced wasted in the financial system.
2. Far greater security and stock control.
2. Reduced theft from all car parks of 5%


Technology is moving so fast that a child leaving school in 2020 will be using technologies not yet invented for purposes not yet dreamed of. Telecoms, IT and broadcasting are coming together to launch a new era of integrated multimedia communications for the 21st century.

But what does it all mean for your company? How will it change business? How can you exploit breakthrough technologies to work better, faster and smarter? And who’s going to help you to do that?

ntl. that’s who

No other telecoms business has a wider grasp of all the technologies that need to come together to run a 21st century business. And no-one is making a better job of applying that knowhow to secure real competitive and financial advantages for the individual business. We are the complete communications company.


Our advanced fibre-optic network covers the country to give you all the communications capacity your business will ever need. Fast, economical, high quality voice and data services that you can count on every second of the day or night.


Our products, services and expertise cover the full communications spectrum – voice, data, vision and internet. You can pick and mix any of these to shape the solution that’s just right for your business.


Every business customer benefits from a close working relationship with a small, dedicated team of account managers. They’ll work hard to build a real understanding of your needs and help you to explore and exploit all the many opportunities that are just around the corner.


Our service centres throughout the UK are there to support your account manager, giving you single, local point of contact for everything you need from ntl. Your local team exists to keep you at the cutting edge of technology. We’re the complete communications company on your doorstep.


Successful organisations are those with vision. Those who are able to manage the dynamics of today’s business with a clear idea of how they will do it tomorrow – and how they will use technology to consistently outsmart competitors. ntl’s multi-million pound R&D budget focuses on making the newest and best technologies practical and profitable for every business.